Safari Group of Companies
Africa's Diversified Business Leader

70 Years of Excellence

Founded in 1954 in Nairobi, Kenya, Safari Group has established itself as a respected cornerstone of African business through decades of consistent growth and adaptation.

From our origins in retail, we've expanded into multiple sectors while maintaining our commitment to quality and customer satisfaction.

Safari Group Duty Free Shop
About us

Safari Group of Companies

We are a diversified domestic retail, diplomatic retail and travel retail group with deep roots in Africa and a growing international footprint. Headquartered in Nairobi, Kenya, the Group brings together a portfolio of businesses united by a shared commitment to service excellence, innovation, and creating exceptional experiences.

Through its diverse businesses, Safari Group of Companies delivers integrated solutions that connect people, businesses, and destinations across Africa and beyond.

Combining African heritage and local expertise with a global perspective, Safari Group of Companies continues to build lasting partnerships, expand opportunities, and shape the future of travel and tourism through innovative solutions and customer-focused experiences.

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Business Overview

Our core operational pillars

Safari Group of Companies manages high-performing commercial structures across regional footprints, anchored by our world-class Duty Free Operations and specialized Diplomatic Duty Free retail channels that serve international travelers, delegates, and dignitaries.

Through our adaptive Cross-Channel Operations and expanding footprint in Domestic Retail, we connect premier global brands with localized consumer markets, maintaining an uncompromising standard of service innovation and retail excellence across Africa.

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Safari Group Liquors Duty Free Section
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